Did I mention they are quite good at their marketing and events here?
From a Korean friend I heard that they had a Louis Vuitton Exhibition at the DDP, Dongdaemun Design Plaza. As I quite like art and design museums I was happy to go! We went on the last day of the exhibition – August 27th – and it was great.
The exhibition was free. Free! I love free stuff. Of course they get good publicity of this when people, much like me, write about it and upload pictures.
There was an app for the exhibition which served as a guide with more information with a map of the exhibition, images and videos of the products. And last but not least; you could and follow a car and different bags in the middle of the desert with augmented reality. Louis Vuitton is a strong brand but nonetheless I was impressed.