Louis Vuitton Exhibition in Seoul

Did I mention they are quite good at their marketing and events here?

From a Korean friend I heard that they had a Louis Vuitton Exhibition at the DDP, Dongdaemun Design Plaza. As I quite like art and design museums I was happy to go! We went on the last day of the exhibition – August 27th – and it was great.

louis vuitton luggage exhibition
Did you know the most important material for the big luggage is the wood?

The exhibition was free. Free! I love free stuff. Of course they get good publicity of this when people, much like me, write about it and upload pictures.

louis vuitton exhibition
The rooms were decorated in different themes according to the bags. For the Louis Vuitton luggage to take on a road trip, there was naturally a room designed as a road. The same reason there was a room designed as a railway carriage, bedroom etc.
louis vuitton exhibition ice skates
They basically have a bag for EVERYTHING. Books, ice skates, you name it.

louis vuitton travelling
When you travel by boat you of course need special luggage for that…?

Louis Vuitton dresser
So fancy luggage that you do not even need to have a wardrobe when you arrive to your destination.
louis vuitton books
At the gift shop. A friends said “this is where they get their money”.
student exchange in seoul
A part of the group of exchange students that visited the Louis Vuitton exhibition. 🙂
Louis Vuitton magazine covers vogue
A personal favourite detail – magazine covers!

There was an app for the exhibition which served as a guide with more information with a map of the exhibition, images and videos of the products. And last but not least; you could and follow a car and different bags in the middle of the desert with augmented reality. Louis Vuitton is a strong brand but nonetheless I was impressed.

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